Assistant Marketing Manager


POSITION SUMMARY

The Assistant Marketing Manager delivers strategic and tactical support to the Bay Area Discovery Museum within a broad range of digital and traditional marketing channels. In a fast-paced environment, this individual is a creative problem solver, able to establish and manage workflow and hold the big picture while being responsive to short-term needs. This full-time, exempt position reports to the Associate Director of Communications and Marketing.

MAJOR RESPONSIBILITIES 

  • Develop and implement institutional marketing strategy as well as marketing plans for specific initiatives (including budget, strategy/tactics, goals, target audiences and distribution); work with Associate Director of Communications and Marketing and the Senior Communications Manager to align marketing strategy with communications strategy.
  • Partner closely with Senior Manager of Membership and Admission to strategize best strategies and tactics for audience and revenue growth; analyze attendance and revenue numbers and quickly adapt marketing tactics accordingly.
  • Develop, monitor, analyze and report on key marketing metrics, regularly tracking progress toward goals.
  • Oversee, continuously enhance and work to improve digital marketing initiatives.
  • Participate in event and product pricing, budget goal setting, and marketing budget development.
  • Manage e-news schedule and distribution; collaborate with Senior Communications Manager on content.
  • Partner with the Associate Director and Senior Communications Manager on social media strategy and content and make appropriate adjustments based on insights; manage Facebook advertising.
  • Partner with the Associate Director and Senior Communications Manager on website content management and user experience improvements and maintain functionality and manage updates. Play key role in website redesign (with planned launch in spring 2016).
  • Develop and maintain plan for on-site signage and work with Graphic Designer and Exhibits team on implementation.
  • Develop and maintain plan for high quality print collateral (including brochures, direct mail pieces, etc.) to build audience for Museum and CCC programs; assist Graphic Designer with broad layout concept.

QUALIFICATIONS

  • Minimum 2-4 years of experience in a marketing role with wide-ranging responsibilities.
  • Experience and comfort with traditional and digital marketing best practices as well as fresh, out-of-the-box thinking.
  • Skills as both a tactical executor and creative, strategic thought partner.
  • Strong organizational and project management skills; outstanding attention to detail.
  • High-energy, positive personality and an appreciation for a fast-moving, agile organization.
  • Ability to work both independently and collaboratively within a team and across departments.
  • General comfort using technology and learning new platforms.
  • Experience using web content management systems such as WordPress, Drupal, TYPO3, etc. and basic understanding of HTML.
  • Experience using a mail system such as MailChimp or Constant Contact, with filtered lists and template designs.
  • Proficiency in Adobe Creative Suite.
  • Basic design and layout skills.
  • Basic photography skills.
  • Commitment to the Museum’s mission and interest in childhood development, creativity, parenting and neuroscience.
  • Bachelor’s degree or equivalent academic training in marketing, public relations and/or business. 

TO APPLY

Qualified candidates should apply online here.  

Applicants should be prepared to provide both a resume and cover letter. Please attach your cover letter in step 2 of the online application process when prompted to attach other documents.

NOTE TO CANDIDATE

Due to the sensitivity and requirements of our positions, you should expect to undergo and be cleared of an employment background/criminal check, if extended an offer for employment. You may also be asked to provide proof of educational degree(s), licenses or credentials pertinent to the position.

ABOUT US

Our mission: To ignite and advance creative thinking for all children.

In our one-of-a-kind location at the foot of the Golden Gate Bridge on 7.5 acres of National Park land, the Bay Area Discovery Museum facilitates child-directed, open-ended, inquiry-driven learning through hands-on exhibitions, rich activities and risk- friendly challenges designed to ignite creativity, as well as STEM skills and critical thinking.

Additionally, the Museum’s research and advisory division, the Center for Childhood Creativity (CCC), is working at a national scale to advance the research that informs our understanding of childhood creativity, advocate for its critical importance and inspire the next generation of innovators, thought leaders and problem-solvers.

WHAT WE OFFER

The Bay Area Discovery Museum offers a high-energy, results-oriented, creative and fun environment where all staff members contribute to creating an innovative environment that helps us achieve our mission. In addition to competitive salaries and benefits, we offer the knowledge that your skills impact over 300,000 Museum visitors each year onsite and many more in the community through the Museum’s Center for Childhood Creativity (CCC).

The Bay Area Discovery Museum is an equal opportunity employer committed to diversity.

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